2022 PANTONE COLOUR OF THE YEAR IS…

admin — Mon, 10 Jan 2022 01:00:53 +0000

“Very peri” also known as Pantone 17-3938 is the official colour of the year 2022, as described by Pantone.com, the website for the design industry colour gurus.

from their site: “We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.”

They describe “very peri” as courageous and encouraging, and will help accept the changing world with open arms and an embrace. “opening us up to a new vision as we rewrite our lives.”

Well, I say how “Very peri” indeed!

embracing blues with a taste of violet and red, “very peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

over these past tumultuous years, I can say that this is a colour that will truly define 2022, as some of the most inspiring moments come from our societal embracing of diversity (despite the contrarian political posturing in our media) and the embracing of the future (Non-fungible tokens as a quick example).

let’s move forward with hope my friends! here’s to a “very peri” 2022!

The post 2022 PANTONE COLOUR OF THE YEAR IS… first appeared on tribe74.com.

Code Black

admin — Fri, 11 Sep 2020 05:10:23 +0000

Let’s talk about the colour BLACK.

According to Michel Pastoureau in his book Noir – Histoire d’une couleur, black was one of the first colours discovered to be used in art. The Lascaux Cave in France features paleolithic drawings of animals from 18,000 years ago. Using charcoal, black pigments made from burning bones and ground manganese oxide.

Black is the absence of colour. Like gray and white, it is not by definition a colour, but a hue or shade.

Mysterious and typically associated with the unknown or the negative, it also represents strength, power, and authority. It is also a formal, elegant, and prestigious colour that can evoke the strongest emotions and too much can be overwhelming to the viewer or the brand.

Black is also associated with grief, mourning, death, sadness and fear. Simultaneously, it is serious yet professional and conventional. Slick, sexy, sophisticated and confident, it can affect the mind and body dependent on the observer. Bold and powerful, it can be used to deliver messages of grandeur, or vast emptiness. The colour black may represent both the positive and the negative. As the opposite of white, movies, books, print media, and television typically depict the good guy in white and the bad guy in black. In more recent times, the good guy is shown in black to create mystery around the character’s identity.

Additional words that represent different shades, tints, and values of the color black: ebony, jet, ink, lampblack, coal, soot, charcoal, raven, midnight, obsidian, onyx, sable.

When it comes to black in design and branding, black is absolutely powerful, bold, cutting edge and luxurious. It stands out among lighter backgrounds, so really “pops” for the viewer. It is also an easy transition when using various mediums, which adds efficiency.

Amongst the most famous brands that use black as their main branding colour is Apple, Nike, Sony and Chanel.

The post Code Black first appeared on tribe74.com.

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2022 PANTONE COLOUR OF THE YEAR IS…

Code Black