discussion - tribe74.com

2022 PANTONE COLOUR OF THE YEAR IS…

admin — Mon, 10 Jan 2022 01:00:53 +0000

“Very peri” also known as Pantone 17-3938 is the official colour of the year 2022, as described by Pantone.com, the website for the design industry colour gurus.

from their site: “We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.”

They describe “very peri” as courageous and encouraging, and will help accept the changing world with open arms and an embrace. “opening us up to a new vision as we rewrite our lives.”

Well, I say how “Very peri” indeed!

embracing blues with a taste of violet and red, “very peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

over these past tumultuous years, I can say that this is a colour that will truly define 2022, as some of the most inspiring moments come from our societal embracing of diversity (despite the contrarian political posturing in our media) and the embracing of the future (Non-fungible tokens as a quick example).

let’s move forward with hope my friends! here’s to a “very peri” 2022!

The post 2022 PANTONE COLOUR OF THE YEAR IS… first appeared on tribe74.com.

how to be comfortable on camera part 1

admin — Fri, 01 Jan 2021 14:45:00 +0000

For many business owners the idea of getting in front of a camera can be very intimidating. You talk to your customers, you talk to your team, but when that marker hits and you hear action – you freeze. At tribe74 we know and understand that feeling; we all weren’t made to stand on stage or appear on the big screen, but what you know is your business, your product, the thing you do best. Times have changed and now the first thing someone does whether they are looking for a product or a service is they look for a video. Guess what, there is nobody better than you to tell it! tribe74 has broken it down, How to be Comfortable on Camera into 4 easy sections so as to not overwhelm you with information. Besides, you need to go focus on your business!

so let’s get going with section 1:

LEARN

Know your subject, don’t bite off more than you can chew.

The more you do it, the more comfortable you will be, so make another video. Don’t be afraid to start and don’t be afraid to restart.

Practice and talk out loud. Watch yourself in a mirror, and be cognizant of bad habits.

Watch other creators/influencers for good habits, but don’t let it get in the way of pressing record. Be influenced, but don’t be identical.

Now get out there and press record and if you need a little help along the way we are here for you. We would love to hear about your passion!

Please check out our video series as well!

The post how to be comfortable on camera part 1 first appeared on tribe74.com.

Code Black

admin — Fri, 11 Sep 2020 05:10:23 +0000

Let’s talk about the colour BLACK.

According to Michel Pastoureau in his book Noir – Histoire d’une couleur, black was one of the first colours discovered to be used in art. The Lascaux Cave in France features paleolithic drawings of animals from 18,000 years ago. Using charcoal, black pigments made from burning bones and ground manganese oxide.

Black is the absence of colour. Like gray and white, it is not by definition a colour, but a hue or shade.

Mysterious and typically associated with the unknown or the negative, it also represents strength, power, and authority. It is also a formal, elegant, and prestigious colour that can evoke the strongest emotions and too much can be overwhelming to the viewer or the brand.

Black is also associated with grief, mourning, death, sadness and fear. Simultaneously, it is serious yet professional and conventional. Slick, sexy, sophisticated and confident, it can affect the mind and body dependent on the observer. Bold and powerful, it can be used to deliver messages of grandeur, or vast emptiness. The colour black may represent both the positive and the negative. As the opposite of white, movies, books, print media, and television typically depict the good guy in white and the bad guy in black. In more recent times, the good guy is shown in black to create mystery around the character’s identity.

Additional words that represent different shades, tints, and values of the color black: ebony, jet, ink, lampblack, coal, soot, charcoal, raven, midnight, obsidian, onyx, sable.

When it comes to black in design and branding, black is absolutely powerful, bold, cutting edge and luxurious. It stands out among lighter backgrounds, so really “pops” for the viewer. It is also an easy transition when using various mediums, which adds efficiency.

Amongst the most famous brands that use black as their main branding colour is Apple, Nike, Sony and Chanel.

The post Code Black first appeared on tribe74.com.

#amplify

admin — Thu, 10 Sep 2020 05:15:13 +0000

The tribe wants to show support and love and solidarity with our black and indigenous brothers and sisters.

We have created videos specifically emphasizing our favourite photographers in both the black and indigenous communities. Please view, enjoy, and follow the artists we have selected! Check out their work, follow their social media, engage with them!

Please, if you think there is someone we should know about, by all means share, share, share their names with us.

Check out the videos here on our YouTube channel (please like, engage, subscribe and share):

The post #amplify first appeared on tribe74.com.

Welcome to the tribe!

admin — Mon, 07 Sep 2020 22:23:19 +0000

What is the tribe?

In the beginning, the tribe was just two dudes looking to create and have fun.

After learning the ropes of publishing, branding, design and a growing interest in photography, Andrew approached Rob and brought forth his idea of turning their creations, experience and knowledge over to fellow creatives and small businesses to help them grow and maximize their focus.

Before long their partnership was dubbed tribe74, and they officially formed the digital media team that has been working diligently to support their network of clients.

Where did the tribe begin?

40 years ago, Andrew and Rob grew up in the same neighbourhood block, and went to the same schools in Guelph, Ontario, Canada for a couple of years. After a few moves and life changes, thanks to social media they were able to link up again 20 years later. Andrew had some great ideas for children’s books, inspired by his son Tavin. Proposing the book idea to Rob, who partnered and worked in a film/art collective studio, they decided to start a partnership grown from friendship. After publishing their first book (There Is A Boy On Top of My Bed), they went on to do a number of projects together, including 2 other children’s books, an as-of-yet unfinished comic book. tribe74 is their latest and greatest endeavour!

Why tribe74?

Committed to quality, efficiency, understanding and knowledge, the tribe wants to help small businesses focus on what they know best . Your business your way, we just do the dirty work in regards to branding! Professionals in photography, videography, branding, and design, the tribe can take your needs and turn it into marketable materials that will have a lasting impact on your growth!

Passion, learning, growth. Thanks for taking the time to learn what we are all about!

The post Welcome to the tribe! first appeared on tribe74.com.