remember when we used to listen to the radio? Yeah, we forget too. Nowadays, podcasts are where it’s at! editing your podcast can be a hassle though, especially if you don’t have access to, or the time to learn the software. now is the time to talk with tribe74 for your editing needs! Full service editing, and many other services to help you get to the top of your game!

The post Podcast killed the radio star! first appeared on tribe74.com.

“Very peri” also known as Pantone 17-3938 is the official colour of the year 2022, as described by Pantone.com, the website for the design industry colour gurus.

from their site: “We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.”

They describe “very peri” as courageous and encouraging, and will help accept the changing world with open arms and an embrace. “opening us up to a new vision as we rewrite our lives.”

Well, I say how “Very peri” indeed!

embracing blues with a taste of violet and red, “very peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

over these past tumultuous years, I can say that this is a colour that will truly define 2022, as some of the most inspiring moments come from our societal embracing of diversity (despite the contrarian political posturing in our media) and the embracing of the future (Non-fungible tokens as a quick example).

let’s move forward with hope my friends! here’s to a “very peri” 2022!

The post 2022 PANTONE COLOUR OF THE YEAR IS… first appeared on tribe74.com.

1. Optimization for voice activation

Dude, have you done it? Is your business optimized for voice activation? Currently about half of the world uses some form of voice search. Who wants to type your subject in the search bar if you can just ask your phone? We talk to our phone for everything else; “what song am I listening to?”, “what restaurants are in the area?”; why not set yourself up for success and let people search for your business too? If your business is not yet signed up on “Google My Business” NOW is the time! This will help optimize your business for voice search. 

Here is the link (we are not affiliated!): www.google.com/intl/en_ca/business/

Now go start the process and I will see you back here in a minute. 

Google will actually send you a physical piece of mail so you can complete the final activation but it doesn’t take long to receive.

Welcome back!!

2. Micro-Infuencers

Oooooo, this is a hot topic recently!  

First of all, what is a micro-influencer? A micro-influencer is someone who is small scale, but still doing well, with anywhere between 1000-100,000 followers.

Start looking now for micro influencers as you want to align your business with someone that fits your business model and your products. Many have waiting lists that are months long, but Your return on investment goes much further with a micro influencer. Contrary to popular belief the larger the influencer the lower the return on investment. You want to be looking at influencers in the 10,000 to 100,000 range. These micro influencers have more of a cult following & have more of a uniform market and when they tell their followers that a product works it is because they believe in it.

3. Video Marketing

This is tribe74’s favourite form of marketing.

It is unfortunate, but not as many people are walking through the front door (let’s also pretend there isn’t a major worldwide pandemic right now). They are shopping online and you need a way to tell them your story and about the product as you would have once done in store. It is more important than ever to get your message to your customers and video gives you the chance to connect on an emotional level.

About ⅓ of shoppers will purchase an item after seeing a video ad. boom!

Many businesses still fail to use video, so this can be a leg up over the competition and it is often because they feel intimidated when it comes to video editing. If you don’t feel confident or just don’t have the time then hire a professional (tribe74.com) so you have the time to focus on what is important to you: your business. If we are not in your area and need a recommendation please let us know and we will try our best to point you in the right direction.

tribe tips

Here are just a few facts that you as a business owner need to be aware of:

• Video attracts 300% more traffic and helps to nurture leads (Marketing Sherpa, 2020)

• A website that includes video is 53 times more likely to reach the front page of Google (insivia, 2018)

• Nearly 50% of people look for videos related to a product or service before visiting a store (hubspot, 2021)

Now get out there and start 2021 on the right foot! Be sure to sign up to our newsletter to get information just like this to your inbox and if you ever have a question just ask!

Oh and by-the-way, if you have a chance, check out our video and subscribe to our youtube!

The post 3 digital marketing ideas for small business in 2021 first appeared on tribe74.com.

so let’s get going with section 1:

LEARN

• Know your subject, don’t bite off more than you can chew.

• The more you do it, the more comfortable you will be, so make another video. Don’t be afraid to start and don’t be afraid to restart.

• Practice and talk out loud. Watch yourself in a mirror, and be cognizant of bad habits.

• Watch other creators/influencers for good habits, but don’t let it get in the way of pressing record. Be influenced, but don’t be identical. 

Now get out there and press record and if you need a little help along the way we are here for you.  We would love to hear about your passion!

Please check out our video series as well!

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Get on it now, sale ends October 31st!

1.  The COVID Pandemic has been hard. We’ve all struggled through these unprecedented times, but things are slowly getting back to normal, or perhaps the new normal. Don’t be discouraged though, new opportunities are growing, and NOW is the time to act!
2. 50% across the board on all of our services. Whether you need a new logo, need a total rebrand, cover art, photography or any visual medium upgrades, we can help, and with our Autumn sale, you can’t beat this chance!
3. Send 2020 off with a new outlook. We’ve all seen the headlines and have dealt with craziness that is 2020. Say goodbye with a positive outlook and a renewed sense of life! Build your brand up and don’t look back!
4.  Act fast! Deadline, October 31st, 2020 midnight! We may never see this sale again! ​

Contact us: info@tribe74.com

“Every problem is a gift—without problems we would not grow.” – Anthony Robbins

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