3 digital marketing ideas for small business in 2021

Optimization for voice activation

Dude, have you done it? Is your business optimized for voice activation? Currently about half of the world uses some form of voice search. Who wants to type your subject in the search bar if you can just ask your phone? We talk to our phone for everything else; “what song am I listening to?”, “what restaurants are in the area?”; why not set yourself up for success and let people search for your business too? If your business is not yet signed up on “Google My Business” NOW is the time! This will help optimize your business for voice search.

Here is the link (we are not affiliated!): www.google.com/intl/en_ca/business/

Now go start the process and I will see you back here in a minute.

Google will actually send you a physical piece of mail so you can complete the final activation but it doesn’t take long to receive.

Welcome back!!

Micro-Infuencers

Oooooo, this is a hot topic recently!

First of all, what is a micro-influencer? A micro-influencer is someone who is small scale, but still doing well, with anywhere between 1000-100,000 followers.

Start looking now for micro influencers as you want to align your business with someone that fits your business model and your products. Many have waiting lists that are months long, but Your return on investment goes much further with a micro influencer. Contrary to popular belief the larger the influencer the lower the return on investment. You want to be looking at influencers in the 10,000 to 100,000 range. These micro influencers have more of a cult following & have more of a uniform market and when they tell their followers that a product works it is because they believe in it.

Video Marketing

This is tribe74’s favourite form of marketing.

It is unfortunate, but not as many people are walking through the front door (let’s also pretend there isn’t a major worldwide pandemic right now). They are shopping online and you need a way to tell them your story and about the product as you would have once done in store. It is more important than ever to get your message to your customers and video gives you the chance to connect on an emotional level.

About ⅓ of shoppers will purchase an item after seeing a video ad. boom!

Many businesses still fail to use video, so this can be a leg up over the competition and it is often because they feel intimidated when it comes to video editing. If you don’t feel confident or just don’t have the time then hire a professional (tribe74.com) so you have the time to focus on what is important to you: your business. If we are not in your area and need a recommendation please let us know and we will try our best to point you in the right direction.

tribe tips

Here are just a few facts that you as a business owner need to be aware of:

Video attracts 300% more traffic and helps to nurture leads (Marketing Sherpa, 2020)

A website that includes video is 53 times more likely to reach the front page of Google (insivia, 2018)

Nearly 50% of people look for videos related to a product or service before visiting a store (hubspot, 2021)

Now get out there and start 2021 on the right foot! Be sure to sign up to our newsletter to get information just like this to your inbox and if you ever have a question just ask!

Oh and by-the-way, if you have a chance, check out our video and subscribe to our youtube!